In this episode of The Powerhouse Project, Lisa Laronde is joined by her colleague and public relations manager, Morganne Campbell. Together, the duo explores the facets of Lisa's groundbreaking journey as the first woman president of RSG International, a global leader in road safety infrastructure, shedding light on her experiences in a predominantly male-dominated sector. Lisa candidly explores the hurdles she has encountered professionally, emphasizing the value of authenticity and the pivotal distinction between sponsorship and mentorship in propelling women's careers forward. Additionally, Lisa underscores her commitment to fostering diversity and inclusion within the construction industry through her involvement with organizations such as the Canadian Association for Women in Construction (CAWIC).
Lisa and Morganne delve into the purpose behind the Powerhouse Project, highlighting its mission to offer a platform for women to narrate their journeys and ignite inspiration for others embarking on their own paths. They further explore the hurdles faced by women in the skilled trades, the ongoing transformation of the construction industry's culture, the evolving values of younger generations, and the important values and skillset that base brings to the table while touching on the importance of bolstering representation and support within executive teams.
To cap things off, Lisa conveys her profound admiration for her mother and daughter as they commemorate Women's History Month, while offering invaluable advice she would give to her younger self and other women entering or in business and industry.
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